Your site can be missing from Google for three completely different reasons. Two checks, about a minute, and you'll know which one is yours.
A mockup shows a design on a real object — a website, business card or mug. Learn what a mockup is and how designers use it.
An SSL certificate protects the data your visitors leave on your website: passwords, contacts, payment details. In this article we look at what SSL is, how HTTPS differs from HTTP, what types of certificates exist — from free DV to EV with extended validation — how to choose and install one, and how HTTPS affects your positions in search.
Learn what copywriting and rewriting are, how rewriting differs from copywriting, and the secrets of successful website copy.
HTML microdata is a set of special tags and attributes in a page’s code that explain its content to search engines. Here is why your site needs it, how the Schema.org and Open Graph vocabularies differ, which syntaxes exist and how to add and check the markup on your site — by hand in the code or with online generators.
We explain what UI/UX design is. What UX and UI are responsible for and how they differ. What does a UX/UI designer need to know?
Business on the World Wide Web is most often online stores. If you decide to create your own online store, you need to know a few important points.
Learn what a landing page is, what types of landing pages exist and how a landing page for goods differs from one for services.
The first page of search results gets 90% of all clicks. Learn what SEO is and how search engine optimization works: what internal, external and technical optimization include, when to start SEO, and how it differs from contextual advertising.
In 2020, there were about 1.74 billion registered websites in the world; today the number is close to two billion. Just imagine the number. They all exist thanks to layout. What website layout is and which layout meets the requirements of the modern world — read on.
Core Web Vitals are three Google metrics that measure how fast and stable a site feels: LCP, INP and CLS. They have officially affected rankings since 2021, and in March 2024 FID was replaced by INP. What each metric measures, what values are considered good and how to check your site — in this article.
Digital technologies are changing and evolving — now you can create incredible things right in the browser. And while some keep up with current trends, others stay ahead and create new ones. Yes, in general, the tasks of websites have remained unchanged. But how do you stand out among hundreds of similar sites and catch the user's attention? Emotion! A WOW website is a Klondike of emotions.
A unique selling proposition (USP) is a concept closely related to positioning. If positioning clearly shows what the customer needs to satisfy their need, then the USP completes that positioning with the key criterion your product satisfies that need by.
An attractive site with creative design is certainly good, but does it solve the main task? The exact definition of this task is the basis of the correct positioning of your product. Why is this so important? Everything is simple.