WordPress runs more than 40% of the web — which is exactly why most WordPress sites look alike. They are assembled from purchased themes and page builders, they carry code nobody on the team controls, and they slow down with every new plugin.
Koval Web takes a different approach to WordPress web development. We build custom: our own theme, an individual design, and only the code your project actually needs. You get the most widely used CMS on the market — without the template look and the template performance ceiling.
Custom WordPress development vs. a ready-made theme
The difference is not cosmetic. It determines how the site looks, how fast it runs and how far it can grow.
- Design. A theme gives you someone else’s demo with your logo on it. Custom development starts from your brand, your content and your conversion logic — the layout is designed around what you sell, not around a template marketplace.
- Code. A ready-made theme ships thousands of lines of universal code “for every possible case”. A custom theme contains only what your project uses: fewer points of failure, and updates that do not break the site.
- Speed. Page builders and multi-purpose themes set a performance ceiling that no caching plugin removes. Clean custom code is what lets a WordPress site load in under a second.
- Day-to-day editing. Instead of fighting a theme’s settings, your editors get fields and blocks built for your actual content — and run the site without a developer.
This difference is what you pay for. It is also what users and search engines respond to.
Speed is the standard
The gold standard of Koval Web is the high loading and operating speed of your website. Our sites open in the browser in under a second and respond to the user immediately.
We hold our own site to the same bar: after rebuilding it, we cut its TTFB from 0.99 s to 0.29 s. Every client project goes through the same performance work — clean markup, optimized media, testing at every stage of development.
A CMS your team can actually run
After launch, the site stays in your hands. The WordPress admin panel needs no programming knowledge:
- publish pages, articles and news in an editor that works like a familiar text document;
- manage media files, alt texts, descriptions and titles;
- edit meta tags and SEO fields on every page;
- add forms and extend functionality with plugins — there are tens of thousands of them.
If the project includes e-commerce, we build the store on WooCommerce and hold it to the same speed requirements as the rest of the site.
Project cost
WordPress development at Koval Web starts at $10,000. We do not build template sites at any budget.
The final price depends on the scope of the project: the number of page types and language versions, custom functionality, integrations with external services, and the depth of design work.
Every project includes:
- analysis of your business and competitors;
- individual design — no ready-made themes;
- functionality matched to the project’s goals;
- programming with testing at every stage of development;
- basic SEO optimization;
- loading speed under one second;
- an admin panel your team can use without developers.
To discuss a project or get an estimate, write to hello@kovalweb.com or sales@kovalweb.com. We study your business and the scope of work first — and only then quote the price.