Digital technologies are changing and evolving, now you can create incredible things in the browser. And while some keep up with current trends, others are ahead of them and create new ones. Yes, in general, the task of the sites remained unchanged.
A unique selling proposition is quite a close concept with positioning. If positioning clearly shows what the customer needs to meet his needs, then USP complements this positioning with a key criterion, due to which your product meets this need.
An attractive site with creative design is certainly good, but does it solve the main task? The exact definition of this task is the basis of the correct positioning of your product. Why is this so important? Everything is simple.